BUSN $552$ Report Guidelines

You should consider yourself as a innovation consultant and conduct an analysis for the

organisation of your choice based on the concepts that are discussed during the lectures. This report

aims to improve your planning, organisation, research, critical thinking, and presentation skills.

Therefore, you are required to demonstrate exploratory reading and application of theoretical

concepts among the organisation that you will choose and reflect your understanding of

the concepts such as innovation, creativity and innovation management.

Weekly tasks are provided to you during the classes which should be added to your reports. The

areas you should address $($not limited to$!)$;

Organisational background

Organisational structure

Innovation types which are applied in your organisation

De Bonos $6$ Hat Analysis

BCG Matrix Analysis

Cultural concepts and innovation

Digital tools utilised in your organisation

Marketing plan

Potential areas to innovate

Your project will be evaluated based on;

Application of the theories

Organizational skills you demonstrated via the development of the work $($Teamwork$)$

Novelty and uniqueness of your organisation $($it is wiser to choose a company you work or have

working experience. It is not recommended to choose libraries like Google$/$Apple$)$

Critical analysis and implications that you will reflect within your work

The state art of the concepts that you are discussing

Clarity of the language

Written presentation of the assignment $($Organization of the paper, fluency, readability$)$

Oral presentation

Number of quality references

You need to submit your final version via Turnitin.

Your plagiarism rate should be under $20\%$ including bibliography.

Do not forget that plagiarism is a misconduct behaviour in academia.