but will be launching in the U$.$S$.$ soon. She came to realize it will be a mighty threat to Mattel's American Girl series. and preferences of girls in the target age group. Many parents praise the wholesomeness of the dolls. With Christmas season coming in just a few months, the Chief Marketing Officer needs a plan of action to offset the possible loss of sales to the new $"$My Friend Cayla" doll series. dolls. When parents can't find the doll their child wants, they are forced to find substitutes. This disappoints the child and frustrates the parent. dimension. Toy manufacturers have seen this development coming, and have their own plans to launch similar products.

From the list below, select the advantage$($s$)$ of Mattel's approach:

a$.$ Production oriencation allows them to better serve the needs of their customers.

b$.$ Customer orientation allows them to better meet their customer's needs.

c$.$ They are less likely to have production overruns, because the company knows how many dolls to produce based on their customer orientation.

d$.$ All raw materials can be bought in mass quantities, as the specifications for the dolls don't change.

e$.$ Customer arientation allows them to concentrate on efficiency and curting costs.

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