Buying a car is a complex decision. Because it is so hard to weigh so many factors such as gas mileage, side-impact safety ratings, environmental impact, resale value, towing capacity and so on, people end up deciding on simple factors like the number of cupholders. This is an example of: Question 1 options: 1) Attribute substitution. 2) Self-serving bias. 3) Cognitive dissonance. 4) Affective bias