Question: Buying a Kit Kat in Japan involves going to a luxury boutique where as many as 4 0 different versions are available, all displayed in

Buying a Kit Kat in Japan involves going to a luxury boutique where as many as

40

different versions are available, all displayed in an artful way in beautiful packaging. Buying a Kit Kat in the United Kingdom involves grabbing one off the display case as you pay for your groceries or drugstore items. The difference in the buying experience between Japan and the United Kingdom reflects

________

blank between the two countries.

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