Question: Buying data is particularly important for marketing campaigns because often we do not know or can't get demographic data about current or prospective customers. Buying

Buying data is particularly important for marketing campaigns because often we do not know or can't get demographic data about current or prospective customers. Buying external data can be extremely expensive however, organizations see these data as investments.

Please explain the potential returns on investment? (please frame your answer around BI solutions/objectives)

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