Question: Buying Situation You do not just buy things while in a perfect state of harmony. You might be rushed, upset, sad, happy, hungry, or in
Buying Situation
You do not just buy things while in a perfect state of harmony. You might be rushed, upset, sad, happy, hungry, or in one of many other states or situations when you are making purchase decisions, or in the decision process. You can sometimes be heavily influenced by different situations and your decisions may be drastically different if the situation was not occurring.
- Choose a product that is readily available in most homes and has a price value of more than $100 but less than $1,000.
- Describe the product and how it is used.
- Describe how each of the five (5) antecedent states may alter the purchase decision
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