Question: Buzzy s has recently opened its 1 2 th store in the Dallas - Fort Worth area. Currently, the chain offers tacos, fajitas, and burritos.
Buzzys has recently opened its th store in the DallasFort Worth area. Currently, the chain offers tacos, fajitas, and burritos. Management is considering offering a super taco that would be two times as large as their regular taco and would contain ounces of ground beef or shredded chicken. The basic taco has ounces of spiced ground beef or shredded chicken, lettuce, and cheese. Management feels that the super taco should offer more options.
A marketing research study was undertaken to determine what those other options should be A key question on the survey was, What if anything, would you like to see added to our basic taco besides the beef or chicken? The question is openended, and the coding categories that have been established for the question are shown in the table.
Responses Code
Avocado
Cheese Monterey Jackcheddar
Guacamole
Lettuce
Mexican hot sauce
Olive blackgreen
Onion redwhite
Peppers redgreen
Pimiento
Sour cream
Other
X
Questions
How would you code the following responses?
I usually add a green, avocadotasting hot sauce.
I cut up a mixture of lettuce and spinach.
Im a vegetarian; I dont use meat at all. My taco is filled only with guacamole.
Every now and then I use a little lettuce, but normally I like cilantro.
Is there anything wrong with having a great number of responses in the other category? What problem does this present for the researcher?
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