Question: Buzzy s has recently opened its 1 2 th store in the Dallas - Fort Worth area. Currently, the chain offers tacos, fajitas, and burritos.

Buzzys has recently opened its 12th store in the Dallas-Fort Worth area. Currently, the chain offers tacos, fajitas, and burritos. Management is considering offering a super taco that would be two times as large as their regular taco and would contain 6 ounces of ground beef or shredded chicken. The basic taco has 3 ounces of spiced ground beef or shredded chicken, lettuce, and cheese. Management feels that the super taco should offer more options.
A marketing research study was undertaken to determine what those other options should be. A key question on the survey was, What, if anything, would you like to see added to our basic taco besides the beef or chicken? The question is open-ended, and the coding categories that have been established for the question are shown in the table.
Responses Code
Avocado
1
Cheese (Monterey Jack/cheddar)
2
Guacamole
3
Lettuce
4
Mexican hot sauce
5
Olive (black/green)
6
Onion (red/white)
7
Peppers (red/green)
8
Pimiento
9
Sour cream
0
Other
X
Questions
How would you code the following responses?
I usually add a green, avocado-tasting hot sauce.
I cut up a mixture of lettuce and spinach.
Im a vegetarian; I dont use meat at all. My taco is filled only with guacamole.
Every now and then I use a little lettuce, but normally I like cilantro.
Is there anything wrong with having a great number of responses in the other category? What problem does this present for the researcher?

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