Question: By presenting pertinent information in a useful format, such as a cross - tab or histogram, marketing research Multiple Choice provides information that can be
By presenting pertinent information in a useful format, such as a crosstab or histogram, marketing research
Multiple Choice
provides information that can be used by consumers to validate their purchases.
predicts trends in product and service sectors many years into the future.
forecasts what the future marketing budget should be
provides managers with a means to judge sales performance.
aids decision makers in analyzing data and suggesting possible actions.
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