Question: By skillfully using _ _ _ _ _ _ _ _ , global marketers can tie positive meanings to their products, services, and brands to

By skillfully using________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.
By skillfully using________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.
brand names
visual icons
ethnic emblems
trademarks
cultural symbols

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