Question: By using social listening techniques, a social media marketer found an increase in the number of social media mentions of his company, and a decrease

By using social listening techniques, a social media marketer found an increase in the number of social media mentions of his company, and a decrease in sentiment about this company. The possible reason is that _________

Group of answer choices

the two changes are unrelated

there is an impending brand crisis

the companys social media activities are having

the desired effect the software that encodes sentiment is glitching

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