Question: By using the article Whitetracks Design, Inc. Hugh Grove Tom Cook Name at least 2 segments of the general environment important to Whitetracks. Note: Ecological

By using the article Whitetracks Design, Inc. Hugh Grove Tom Cook Name at least 2 segments of the general environment important to Whitetracks. Note: Ecological is NOT one of them.

2. What are trends in those segments

3. For the Sociocultural/Demographic segment, talk about 5 trends 4. Conduct a Porter's Five Forces analysis on the snowshoe industry? Use the jobaid and the P5FA process. You have to have data from the case.

5. What are resources and capabilities that each of the owners brings to the enterprise? 6. Describe the firm's business level strategy. 7. What are eight of the product evolutions that occurred in snowshoes? What are three that are important to Whitetrack's BLS? 8. Based on your analysis, what is one recommendation you have for Whitetracks, not a recommendation about selling or not selling. That is Grange's job.

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