“Your client Circuit City Stores, Inc. is an American consumer electronics retailer headquartered in Richmond, Virginia. It sells all kinds of consumer electronics, personal computers, entertainment software, and large home appliances. The company opened its first store in the 1970s, pioneering circuit city stores the electronics superstore format in the 1990s. Currently there are more than 300 Circuit City Superstores nationwide located in all major cities across the US. The client Circuit City is considering the introduction of private label brands into their superstores. Private label brands are unbranded products made by an OEM (original equipment manufacturer). Is there any value in this product line? If yes, what are the sources of value of this program? What are the potential downside risks associated with introducing private label products?”

Answer rating: 100% (QA)

Yes there is value The value results from lower selling price and ... View the full answer