C$1-1.$ What steps do you recommend that the owners of Big Bottom Market take

to manage cash flow in their seasonal business?

$2.$ C$1-2$ Identify the advantages and the disadvantages of each of the ideas that the

owners and their employees came up with to help Big Bottom Market survive the

slow off$-$season. Based on your analysis, do you recommend that they pursue

any of these options? Explain your reasoning.

$3.$ C$1-3$ Identify at least two other options that the owners should consider to get

through the slow off$-$season and the advantages and disadvantages of each one.

$4.$ C$1-4$ Develop a two$-$page marketing strategy for Big Bottom Market. Which social

media tools should the owners use? How, specifically, should they put them to

work?