Question: C A S E S T U DY Q U E S T I O N S : 1. Based on your reading in this

C A S E S T U DY Q U E S T I O N S :

1. Based on your reading in this chapter, how would you characterize Twitters business model?

2. If Twitter is to have a revenue model, which of the revenue models described in this chapter would work?

3. What is the most important asset that Twitter has, and how could it monetize this asset?

4. What impact will a high customer churn rate have on Twitters potential advertising revenue?

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