C: Assessment Task Assessment Task Using the FAME or any other suitable database (eg. marketline), choose a UK publicly quoted company of your choice and write a business report of 3,000 words on the company from the stance of a potential investor in the company. The content of your report should include the following: With the aid of financial ratios and relevant academic literature, examine the rationale for choosing the key areas you are considering for investment. Sector specific impacts on the use of ratios and comparison with other sectors . A comprehensive discussion of the limitations associated with financial ratios for such a review. Additional information which may be non-quantitative in nature to provide a full financial review: A commentary as to how well the company is performing within its industry sector and against its main competitors. Consider why there may be differences including the impact of business ethics relating to the chosen company. Looking to the future , discuss what main risks and opportunities the company is facing and how they are addressing these . This section of your report could include both a financial and a non -financial analysis combining qualitative and quantitative information. Appendices may be used to contain information to support your report. It would not be expected that a