C. C. 1. (5 points) For threats or commitments to be effective, they must be a. Irrational b. Profitable Credible d. None of the above 2. (5 points) Consider a vendor-buyer relationship. Which of the following conditions would lead to the buyer having more bargaining power? a. Lots of substitutes for the vendor's products are available b. There are relatively few buyers and many vendors It costs little for buyers to switch vendors d. All of the above 3. (5 points) Pete and Lisa are entering into a bargaining situations in which Pete stands to gain up to $5,000 and Lisa stands to gain up to $1,000, provided they reach an agreement. Who is likely to have the stronger bargaining position? Pete b. Lisa C. They will be equally effective d. The potential payoff will have no impact on bargaining. 4. (5 points) Your company has a marketing list that includes 3,000 people. Your market research indicates that 90 of them responded to a coupon. If you send a coupon to 1 customer at random, what is the probability that the coupon will be used? 0.03 b. 0.09 0.30 d. 0.90 a. a. C