c$)$ Endowing products with unique associations

d$)$ None

$7.$ A commodity is a basic product that it cannot be physically differentiated in the minds of

a$)$ True

b$)$ False

S$.$ Savy customer could

b$)$ Media fragmentation

c$)$ Brand extension

d$)$ Line extension

$9.$ Which industries were pioneer in branding in USA?

a$)$ Railway & Automobile

b$)$ Tobacco & medicine

c$)$ FMCG & Textile

d$)$ Telecommunication

$10.$ displays the number and nature of common and distinctive brand components across the firms' products.

a$)$ Brand$-$product matrix

b$)$ Brand hierarchy

c$)$ Brand portfolio

$11.$ The brand value chain is a means to examine brands health, uncover its sources of equity and suggest ways to improve and leverage that equity.

a$)$ True

b$)$ False

$12.$ Which company first introduced "Brand Management System "where each of their brand had a manager assigned only to that brand who was responsible for its financial success?

a$)$ Unilever

b$)$ Nestle

c$)$ Proctor & Gamble $($P & G$)$

d$)$ Coca$-$Cola

$13.$ The power of a brand lies in what resides in the minds of customers.

a$)$ True

b$)$ False

$14.$ When Raisa wants have fried chicken, she considers only KFC$,$ BFC and CP$.$ These brands became her

a$)$ Learning advantage

b$)$ Consideration advantage

c$)$ Choice advantage

d$)$ All of the above

$15.$ Once L'oreal purchased Nature and Ethically made products brand "Body Shop". Their motiv to increase

a$)$ Brana recognition

b$)$ Brand recall

c$)$ Brand image a

d$)$ Brand awareness