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orter's Five Forces: New Lights for Classic Styles

John

I don't think buyers are the biggest threat, but it is worth examining further.

What makes the threat from buyers such a big deal?

There really aren't any switching costs for buyers.

Retailers have created their own store brands to compete with manufacturers.

It's easy for firms to sell off production or cancel production contracts if they're not successful.

Outsourced manufacturing makes it easy for anyone to enter the industry.

$$ Unique designs make it hard for customers to compare prices.

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