C$.$ K$.$ Prahalad has cited two primary misconceptions behind the infernational marketers ignoring the bottom$-$of $-$thepvamid markets. One of the reasons is that the products and services developed for more affluent consumers are not appropriate for these markets. Which of the following is the other misconception?

The lack of unformity in bottom of the pyramid manets.

Co

U$-$lifreen of commen in febchom of the$-$prased nivets to bey titerational products.

Consmans in the tomon of the pranid markets ba bop moner and tectroley.