$($C$)$ Mentoring Moment: Buying Centers

Depending on the complexity of the purchase, firms may use a buying center to complete a transaction. Buying centers vary in size and composition but generally cover six roles: initiator, user, gatekeeper, influencer, decider, and buyer.

Drag the description of the responsibility to the role to which it belongs. When you have moved all the descriptions, click Submit.

Caff$$ Gustoso's secretary collects, sorts, and organizes all of the fish tank catalogs and bids submitted in response to the request for fish tank proposals.

The co$-$owners of Caff$$ Gustoso review the proposals submitted by the tropical fish companies and choose a finalist.