Question: ( c ) Mentoring Moment: The 4 Ps After a firm understands a consumer's needs and wants and designs a value - driven marketing strategy,
c Mentoring Moment: The Ps
After a firm understands a consumer's needs and wants and designs a valuedriven marketing strategy, it must construct an integrated marketing program often called the marketing mix that delivers value to the consumer.
The marketing mix is the marketer's toolbox, which contains the Ps: Product, Price, Promotion, and Place.
Keeping with the fitness theme, identify the marketing mix elements for a personal trainer.
You must drag and drop one item at a time and then click Submit to see your results. After clicking Submit, you will be able to drag and drop another item, repeating the process.
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