$\frac{\text{C}\text{o}\text{m}\text{p}\text{e}\text{t}\text{i}\text{t}\text{o}\text{r}2s\text{'}s-\text{u}\text{x}\text{i}\text{s}}{\text{C}\text{o}\text{m}\text{p}\text{e}\text{t}\text{i}\text{t}\text{o}\text{r}2-sY-\text{u}\text{x}\text{i}\text{s}}$

Competitor $2$ ss $Y-$uxis

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Perceptual Map

In this Template's Perceptual Map, you may include for up to $10$ product categories.

Enter in the $x$ axis and $Y$ axis dimensions. For example, if developing a map for frozen foods your $x$ axis could range from "low calorie" to "high calorie," while the $Y$ axis ranges from "low cost" to "high cost."

Enter in the products you wish to compare $($up to $10)$; in the example, these products would be different brands of frozen foods available for purchase. After entering in the products, rate each factor on a scale of $1$ to $9.$ In our example, extremely low calorie would receive a score of $1$ or $2,$ and likewise extremely high calorie should receive a score of $8$ or $9.$

To enhance this analysis, you could mentally draw a line $($or two lines$)$ of best fit $($through products$)$ and identify areas along the line that do not have $($in this example$)$ frozen food products near the line. In this analysis, blank areas of the map are typically the most advantageous for new product creation. Any products that fall well above or below the line, may be over or under serving. customers and should be examined closely. Do not blindly follow this rule of thumb however since, for example, a very expensiv wish to develop several perceptual maps changing your $x$ and $Y$ dimensions. For example, if you are a large food processor, you could examine frozen foods on dimensions other than the ones used here, or you could examine dairy products or any other related products. Simply cut and paste your existing map into Power Point then enter your data for a new map. ducts. Simply cut and paste your existing map into Power Point then enter your data for a new map.

Enter The Name of the Dimensions on the X$-$axis

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$$ Y$-$axis Rain

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Grand Strategy Matrix

The Grand Strategy Matrix allows for entry of your firm and up to $5$ divisions

Rank the $x$ axis from $1($Extremely Weak Competitive Position$)$ to $9($Extremely Strong Competitive Position$)$

Rank the Y axis from I $($Extremely Slow Market Growth$)$ to $9($Extremely Rapid Market Growth$)$ Yaxis score

Click on the SWOT Hyp $$ furt

QSPM

$$ QSPM

To perform a QSPM$,$ enter two strategies in the corresponding green boxes below. These two strategies should be derived from To perform a QSPM$,$ enter two strategies in the corresponding green boxes below. These two strategies should be derived from your BCG$,$ IE$,$ SPACE, GRAND, and SWOT. In your oral or written project, you will need to provide a recommendations page$($s on your own with the expected cost of each recommendation, ie after performing the QSPM$.$ The recommendations page is followed by an EPS$/$EBIT Analysis to reveal where best to obtain the needed capital $($debt vs equity$).$ You should have multiple recommendations, including perhups both strategies included in the QSPM$,$ and other strategies for the firm $-$ but no firm can do everything that would benefit the firm due to limited resourees.

In developing a QSPM$,$ after entering in your strategies, then rate each strategy based on the strengths, weaknesses, opportunities, and threats $($factors$).$ Do not give two strategies the same rating for a particular strength, weakness, opportunity, or threat. $($the exception is if you enter $0$ to signify a factor "not impacting the choice between strategies" then you MUST enter $0$ for both strategies. For example, if Strategy I deserves a rating of $4$ on a given factor, but that factor has litte to do with Strategy $2,$ jus assign a rating of I to Strategy $2.($Note QSPM$\text{'}$s will have O$\text{'}$s across about one half of the rows$).$ Across each row in performing

$0=$ Not applicable

$1=$ Not attractive

$2=$ Somewhat attractive

$3=$ Reasonably attractive

Strategy $0$

Strategy Twi

Reasonably attractive

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