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What is the management decision problem? Define an appropriate marketing research problem based on the management decision problem and outline some research questions. Provide brief explanation.

Nivea (www.nivea.com), the skin care prod- ucts company, is part of the German Beiers- dorf conglomerate. As of 2017, Nivea is the world's largest skin care brand and a market ader in 46 countries. It is the leading brand globally for en care, hand and body care, and men's skin care prod- ets. The product line has been around for more than 100 ears, originating with a scientific breakthrough of the -st skin cream that did not separate into water and oil. at history, coupled with intelligent marketing based on arketing research, has led to a strong positive brand nage, which accounts for much of Nivea's success. Founded in 1911, Nivea began marketing in the 1920s nen it changed its logo and began selling its product ound the world. Early on, Nivea established its brand entity as a pure and gentle product that families could y on. Early advertisements featured the Nivea Girl. In 24, it broke from this tradition and began advertising th the Nivea Boy. This helped Nivea convey the message t Nivea skin cream was for the entire family. Its brand