C. Write the first sente 3 Audience Reaction Read the following situations and decide what the audience reaction would likely be and whether a direct or an indirect organizational plan would be better. Explain your answers. a. As the manager of a small retail clothing store, you are preparing a memo to let the employees know they are getting a 50 cent per hour raise. b. As the assistant manager of a hotel, you are writing to a customer to let her know that the jewelry she left in her room when she departed has not been found. c. As a newly hired advertising director, you are e-mailing the president of the company to request a 10 percent increase in your advertising budget. d. You are writing a letter to customers announcing a new product that will be available in stores starting next month. 4 Communication Purpose Compose a specific purpose for each of the following communication tasks: a. An e-mail to a professor asking him to change a grade. b. A letter to MasterCard about an incorrect charge. c. A letter to the president of a local bank thanking her for speaking at your stu- dent organization meeting. d. A memo of reprimand to a subordinate for leaving the warehouse unlocked overnight e. A letter to the college newspaper discussing the quality of the cafeteria food in recent months. f. An e-mail to your assistant asking about the status of an overdue report. rihte Houghton Mit Brainstorming and Organizing Assume that you are going to write a letter to your state senator about a proposed state surcharge on college tuition fees, Deter- mine a specific purpose, and then brainstorm at least six facts, ideas, and ques- might want to raise in your letter. Next, decide which items are major points and which are minor points. Once you've selected either a direct or an in- direct organization, arrange the items on your list in a logical order. tions you