Question: Cables Electronics Corporation has developed a new instrument - model XG - 7 5 - that has been designed to outperform a competitor's best -

Cables Electronics Corporation has developed a new instrument-model XG-75-that has been designed to outperform a competitor's best-selling instrument. Model XG-75 has a useful life of 46,000 hours of service and its operating cost is $2.80 per hour. In contrast, the competitor's product has a useful life of 23,000 hours of service and has operating costs that average $5.40 per hour. The competitor's instrument sells for $160,000. Cables has not yet established a selling price for model XG-75.
From a value-based pricing standpoint what is the reference value that Cables should consider when pricing model XG-75?
Multiple Choice
$284,200
$279,600
$344,000
$160,000
Cables Electronics Corporation has developed a

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Accounting Questions!