.

Calculate Camars Break-even (B/E)¹, should it decide to enter the

Northeastern U.S. What could you comment about the contribution?

(Tip: The info for the B/E, which is Fixed Costs divided by Contribution or Contribution

Margin, is found in the Exhibit 2 and the footnote under it).

If Camar decided to enter the European market, what entry strategy would

you recommend?

List the pros and cons of:

• Licensing
• Joint Venture (JV), and,
• Direct investment
• 

AutoSave OFF OFF $ Home Insert Draw Design Layout References Share Comments CAMAR_QUESTIONS - Compatibility Mode Mailings Review View RCM Acrobat Tell me Ever 21 AaBbCcD ABIX DE ARICIDE = = Arial v 10 . A A A A A 2 IC Paste BIU D A A XX A Handling 3 Nam Nu Spatan Dictate Sensitivity Editor Styles Pane Create and Share Request Adobe PDF Signatures 1 1. What is the case about? This case is about Camar Automotive Hoist (CAH) entering the European market in 2001. CAH manufactured surface automotive hoists, a product used by CAH manufactured surface automotive hoists, a product used to help work on vehicles. They want to include their management team to be dynamic and to stay put so they can increase their revenue in the current market. 2. Calculate Camar's Break-even (B/E)', should it decide to enter the Northeastern U.S. What could you comment about the contribution? (Tip: The info for the B/E, which is Fixed Costs divided by Contribution or Contribution Margin, is found in the Exhibit 2 and the footnote under it). || BE= fixed cost/ contribution BE= 530,000 + 40,000/ (2,718,000/1,054) BE= 532 units 3. If Camar decided to enter the European market, what entry strategy would you recommend? List the pros and cons of: Licensing Joint Venture (JV), and, Direct investment . 4. What is the investment that Camar would have to undertake in the European market? Is a B/E analysis possible? (Tip: The info for the B/E is found on page 114). Page 1 of 2 226 wards CE English (United States Focus + 100%