Question: calculate H Interrelationship between Technical Descriptors (correlation matrix) HOWs vs. HOWS ++ +9 Strong Positive +3 O Positive -3 X Negative -9 * Strong Negative

calculate H Interrelationship between Technical

calculate H

Interrelationship between Technical Descriptors (correlation matrix) HOWs vs. HOWS ++ +9 Strong Positive +3 O Positive -3 X Negative -9 * Strong Negative Yield strength Weight Avg. hedonic scale rating Cost % Good Texture 1 A Good Taste 4 B Customer Requirements Relationship between Customer Requirements and Technical Descriptors WHATs vs. HOWS Low price 3 Oo Generous portions 2 D o +9 Strong +3 O Medium +1 A Weak IMP IMP% E F G H

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