1. Calculate the following based on the data in Table Q1(a):

	Liabilities			Assets
	Accounts payable	$	15,000	Cash and Bank	$	5,000
	Accrued payable	$	5,000	Marketable Securities	$	18,000
	Notes payable	$	8,000	Inventories	$	10,000
				Prepaid expenses	$	500
				Account receivables, net	$	8,000

Table Q1(a)

1. Current ratio
2. Quick ratio
3. Absolute liquid ratio
4. Liquid assets

(8 marks)

1. Ms Theresa wants to start her own cosmetics business and she needs to understand her customers before she can begin marketing to them. Explain how she can classify her potential customers into groups based on shared/common characteristics.

(9 marks)

1. Set up a framework with which the management team of Google search engine can identify the internal and external factors that will affect the company's future performance.

(8 marks)