Calculate the following numbers for an advertiser who wishes to buy display ad space online:

With a budget of $1,000 and an average cost per click (CPC) of $2.50, how many clicks can the advertiser receive before their budget is exhausted?

With an unlimited budget, an average CPC of $1.00, a CTR of 1.8%, and 60,000 impressions, how much will the advertiser spend?

If the advertiser has a $3,000 budget, her average CPC is $0.50, and her conversion rate is 5%, what is her current cost per action (CPA)? How many conversions can she get for $3,000? 

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Keyword gopro go pro nikon gopro hero3 canon cameras castle kents cannon canon rebel t3i canon t3i gopro hero 4 digital camera gopro camera nikon cameras nikon d3100 kents camera castle canon 60d canon 7d dslr nikon d5 100 Avg Monthly Searches 550,000 246,000 165,000 135,000 100,000 90,000 74,000 74,000 74,000 74,000 60,500 60,500 60,500 60,500 60,500 50,000 40,500 40,500 40,500 40,500 Competition High High Low High High High High Low High High High High High High High Low High High Low High Suggested Bid $0.74 $0.85 $0.42 $1.17 $0.67 $0.75 $0.75 $0.91 $0.85 $0.94 $1.45 $0.79 $1.17 $0.82 $0.60 $0.75 $0.66 $0.98 $1.55 $0.43 Keyword gopro go pro nikon gopro hero3 canon cameras castle kents cannon canon rebel t3i canon t3i gopro hero 4 digital camera gopro camera nikon cameras nikon d3100 kents camera castle canon 60d canon 7d dslr nikon d5 100 Avg Monthly Searches 550,000 246,000 165,000 135,000 100,000 90,000 74,000 74,000 74,000 74,000 60,500 60,500 60,500 60,500 60,500 50,000 40,500 40,500 40,500 40,500 Competition High High Low High High High High Low High High High High High High High Low High High Low High Suggested Bid $0.74 $0.85 $0.42 $1.17 $0.67 $0.75 $0.75 $0.91 $0.85 $0.94 $1.45 $0.79 $1.17 $0.82 $0.60 $0.75 $0.66 $0.98 $1.55 $0.43

Answer rating: 100% (QA)

1 Number of Clicks with a 1000 Budget and 250 CPC To calculate the number of clicks the advertiser c... View the full answer