Calculate your lifetime value for an offering for which you have developed loyalty. Consider the average amount you purchase (AMP) annually, the number of years you anticipate remaining a customer, and the likelihood you being retained as a customer. Also, assume the cost to retain you is 10% of your AMS and the discount rate is .05. In a Word document, be sure to include what offering you chose, brief summary of how you came up with your calculation and your CLV calculation.