Caleb needs to buy a new car. Before visiting a showroom, he logs onto www$.$autobytel.com. He compares the attributes of various makes and models, finds information about the prices of various option packages, and learns the manufacturer$$s suggested retail prices for different cars. After deciding on the car he wants to buy, Caleb visits the local showroom and negotiates with the salesperson for the model and options package he wants. Because Caleb is so informed about prices, he is able to make a deal that is several hundred dollars less than the salesperson$$s best offer. Caleb$$s car$-$buying experience illustrates which reason consumers shop online?

Multiple Choice

customization

convenience

choice