Calvin Klein differentiates its fragrances from its competitors' by positioning them as young, stylish, and sexy. The primary reason to position this way is to: $\_\_\_\_\_.$

a$.$

encourage consumers to participate in product redesign

b$.$

stimulate supply chain management cooperation

c$.$

increase the perceived superiority of its products over other brands

d$.$

demonstrate social responsibility

e$.$

influence social norms regarding sexuality