Cam is preparing a detailed report on the results of the firm's advertising campaign which ran during the year. The report will include information on the budget for the campaign, where it ran, and how sales were affected, and share this information with co-workers in sales and marketing, finance, and production in order to assist in planning for next year's ad campaign. What type of report should Cam prepare?

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Cam should prepare a comprehensive postcampaign analysis report ... View the full answer