CAMBRIGE UNIVERSITY $2007$ SPRING SESSION SECTION A

List and explain the "core, actual, and augmented products"

$2$ Describe the differences between culture, subculture, and social class.

What are functions of packaging?

"Consumers buy brands not products." Discuss the importance of branding in the light of

the above statement with suitable examples of your choice.

Differentiate between Full and Marginal cost pricing.

Define the term marketing.

SECTION$-$B

UNIT$-$I

$7.$ Discuss the meaning, scope and role of marketing function in the exchange process.

Illustrate with suitable examples. How is marketing different from selling?

$8.$ Discuss how consumer buying behavior is different from organizational buying behavior.

UNIT$-$II

$9.$ What is Product Life Cycle $($PLC$)?$ How do Marketing strategies change as product

moves through various stages of Life cycle?

$10.$ Distinguish between Market Segmentation and Product Differentiation. Describe the

bases that you will use in segmenting the market for the following products:

i$)$ Hair dryer

i$)$ Low calorie sweetener

UNIT$-$III

$11.$ What are the major roles of Promotion and Advertising in Marketing? What are the

different types of Promotion? Explain with its characteristics

$12.$ i$)$ Middlemen are parasites. This charge has been made by many over the centuries. Is

$315$