Campaign planning is not informed by:

		A) Deliverability
		B) Analysis
		C) Testing
		D) It is informed by all of the above.
		E) It is informed by none of the above.

True or False for the following two questions: (1) Is SEO all about optimizing a website for search engines? (2) Does social media engagement impact organic rankings?

		A) (1) True, (2) True
		B) (1) False (2) False
		C) (1) True (2) False
		D) (1) False (2) True
		E) It depends because SEO is all about social media.

_____________ is the easiest way to earn links to a website.

		A) Using social media
		B) Building quality content
		C) Using many keywords
		D) Optimizing title tags
		E) Implementing Google Analytics

Marty chats online with Rachel, a prospective dating partner on Match.com. During the chat, they arrange to meet at Starbucks for coffee. In SOCIAL NETWORK terms, Marty and Rachel, INDIVIDUALLY are:

		A) an interaction.
		B) a social contract.
		C) nodes.
		D) ties.
		E) a meetup.

If a client says "I want to set up a Facebook brand page," what are they communicating?

		A) An objective
		B) A goal
		C) A strategy
		D) A tactic
		E) A KPI