can i answer this question with this response: reward and motivate the employees, give employees feedback, keep fair relations with employees, coach and develop their employees and identify training needs, comply with regulations, to give the employees a formal 'pat on the back' for their contribution to the company and their hard work, to help management to decide about salary increases, bonuses, promotions, transfers, or dismissals, to provide information about the development of employees. It identifies the strengths and weaknesses of employees, which allows the management to communicate with the employee and form a plan of action, to help them to see if their overall objectives have been achieved and whether they need more employees, more resources, and so on