Can I get a example on how to do a persona chart.

1. Identify your top customers based on revenue generation.

2. Use the "Questionnaire" tab, to fill in as much data about your top 9 customers as you can.

3. Review the "Questionnaire" tab and take note of any similarities.

4. Using the "Fill Color" function, group similar cells together and use these similarities as the basis for developing your buyer personas.

Note: if you need to add another row, right click on any cell of the last row of the chart, select "Insert...", choose "Entire row" and click "ok".

5. In the "Persona" tabs that follow, create fictional profiles for each of your buyer personas.

6. Use the "Persona" tabs that you've created to communicate buyer personas with your team: who your buyers are, how they think, what they do, and where they are.

7. Use the insights gained from this exercise to match your buyer personas to specific buyer stages, messaging and ultimately content.