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Read the following case study and answer the questions that follow: Unilever's operations management (OM) is responsible for keeping high productivity throughout the global organization of the consumer goods business. Operations managers develop procedures and processes to support the organization in achieving higher performance in strategic decisions pertaining to operations and productivity. Unilever's operational performance directly supports financial performance. Thus, it is essential for the company's operations management to address concerns in these strategic decision areas to maintain high productivity. As a leading consumer goods firm, Unilever has evolving operations management approaches to keep the business highly productive. Design of Goods and Services. The objective in this strategic decision area is to develop products that suit the organization. Unilever's operations management attends to product development issues and challenges. Success is achieved through continuous innovation to address consumer expectations. In Unilever's marketing mix, the high variety of consumer goods creates a complex set of needs for this decision area. For example, the company must maintain high productivity in developing new variants of soaps and lotions, while keeping beverage development highly productive. Operational requirements are based on these productivity and process needs to support the development and production of Unilever's consumer goods. Operations managers at Unilever ensure design for effective output levels. These output levels correspond to market demand and organizational capacity. Quality Management. In this strategic decision area, operations managers deal with satisfying consumers' expectations on product quality. Unilever's approach involves implementing quality standards in operational processes to satisfy product quality requirements. For example, the company applies a threshold for defects and related issues in production operations. These operations management standards are derived from Unilever's market research data, as well as conventions in the consumer goods industry. To maintain high productivity in quality management, corporate standards and local standards are applied for certain product lines to support the company's generic and product development strategies. 2.1 Discuss the importance of having efficient operations management at any organisation