Question: can someone actually answer this question please. my product is an organic energy bar 2. With your promotion objectives, your customer analysis, and your SWOT
can someone actually answer this question please. my product is an organic energy bar
2. With your promotion objectives, your customer analysis, and your SWOT analysis in mind, think about which promotion elements you might include in your marketing plan. Do you have the money and time to mount a national advertising campaign? Do you need the credibility of publicity through established media outlets? Does your product need to be explained or demonstrated by sales representatives? What incentives might induce customers to try a new product or keep buying an existing product? How do members of your target market typically hear about a product like yours? Will you need communications aimed at intermediaries to push the product through the channel or communications aimed at customers to pull it through the channel? Write an overview paragraph summarizing your thoughts about marketing communications, and include a few words about Implementation and evaluation
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