Question: Can someone help me analyze a Case for the Meyer Mobile Homes Corporation PLEASE :) MKT 513 Section 2: The Case to be Analyzed Source:

Can someone help me analyze a Case for the "Meyer Mobile Homes Corporation" PLEASE :) MKT 513

Section 2: The Case to be Analyzed Source: McIntyre, Faye S., James L. Thomas, Jr., and James E. McIntyre, Jr. (2000), Meyer Mobile Homes Corporation, Journal of Applied Case Research, 2(2), 31-36.

Meyer Mobile Homes Corporation In July 1993, Richard Boswell, vice president of operations for Meyer Mobiles Homes Corporation (MMHC), was examining the sales report for the 2nd quarter of the year. MMHC seemed to have recovered nicely from the effects of the recent recession, yet Boswell knew that the company president, Walter Meyer, would not be pleased with the report. Although overall company sales were in good shape, one of the firms 4 manufactured housing retail locations (known as lots in the industry) had experienced a steady decline in sales recently, and sales revenue was now less than half the level 3 years ago. etc

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