Can someone help me with this assignment please

J. C. PENNEY IS BRINGING BACK ITS CATALOG In 2010, J.C. Penney discontinued its catalog that was first publlshed and distibuted in 1963. However, once the compamy realized thot many of its online sales came from customers responding to what they saw in print, it reintroduced the catalog in 2015. In other words. J.C. Penney realized that catalog shoppers and internet shoppers are not independent customer segments. If retallers such as J.C. Penney separately analyze catalog sales and internet sales, they may discontinue the cataiogs segment while overiooking the adverse impact of this decisiot cision on internet segment maigins. Directions Be sure to read all directions prior to engaging with this activity. 1. For this discussion board, I would like you to play the role of a business owner with several store locations (you can use your imagination for whatever it is you sell). Just like JC Penney did with its catalog vs online sales segment analysis, how would you go about evaluating your business based on segment reporting? For example, maybe you would segment different product categories to see the high performers and low performers. What would drive your decisions to keep or drop a segment? Why would you want to perform segment analysis