Question: can someone help me with this prsctice problem it had two parts Kokomochi is considering the launch of an advertising campaign for its atost dessert
Kokomochi is considering the launch of an advertising campaign for its atost dessert product, the Mini Mochi Munch Kokomochi plans to spend $16 million on TV radio, and print advertising this year for the campaign The ads are expected to boost sales of the Mini Mochi Munch by $8.7 million this year and $8.7 million next year In addition, the company expects that new consumers who try the Mini Mochi Munch will be more kely to try Kokomochi's other products. As a result sales of other products are expected to rise by $1.7 million each year Kokomoch's gross profit margin for the Mini Mochi Munchs 39% and its gross profit margin averages 25% for all other products. The company's marginal corporate fax rate is 35% both this year and next year. What are the incremental earnings associated with the advertising campaign? Complete the table below (Round to the nearest dollar Year 1 5 $ Incremental Earnings Forecast Sales of Mini Mochi Munch Other Sales Cost of Goods Sold Gross Pront Selling, General, and Admin Expenses Depreciation EBIT Income tax at 35% $ D $ Unlevered Net Income
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