Question: Can someone please answer as soon as possible _THANKS Which of the following statements about perceptual benefits conveyed by a product's packaging and labeling is
Can someone please answer as soon as possible _THANKS
Which of the following statements about perceptual benefits conveyed by a product's packaging and labeling is false?
Select one:
a. The legal requirements for the conveyance of information are an important component of perceptual benefits.
b. Changes in packaging and labeling can update or uphold a brand's image in consumers' minds.
c. Packaging and labeling have been shown to enhance brand recognition and facilitate the formation of strong, favorable, and unique brand associations.
d. Packaging and labeling convey a brand's positioning and build brand equity.
e. The color, shape, and graphics of a package or label can help distinguish one brand from another.
Beth is a well-liked primary care doctor. Her patients comment on her great listening skills and the gentle but firm way she gives them advice. She even relates personal stories to encourage them to improve their own health. Here, Beth exhibits which service quality dimension?
Select one:
a. tangibility
b. credibility
c. empathy
d. reliability
e. assurance
How is inventory of services different from that of products?
Select one:
a. There are larger costs associated with the handling of service inventory.
b. Service inventory costs are related to idle production capacity rather than storage or perishability.
c. Unlike goods providers, the service provider is often unavailable when there is a demand for the service.
d. Only service inventory can be reduced through more efficient movement of products.
e. Time is less important to customers of services than customers of products.
Japanese, Korean, and U.S. firms in the electronics industry often adopt which cost-oriented pricing approach, one that complements the demand-oriented pricing strategy of skimming followed by penetration pricing?
Select one:
a. cost-plus-fixed-fee pricing
b. cost-plus-percentage-of-cost pricing
c. derived demand pricing
d. experience curve pricing
e. standard markup pricing
If you know the contents and price of a McDonald's Extra Value Meal, it may serve as ________ to you when you visit other fast-food restaurants and consider the purchase of a meal option there.
Select one:
a. a profit equation
b. a break-even analysis
c. a marginal analysis
d. a reference value
e. price elasticity of demand
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