Question: Can someone please help me answer these questions? The answer has to be one of the following options. 1.All of the following can be monitored

Can someone please help me answer these questions? The answer has to be one of the following options.

1.All of the following can be monitored through Google Alerts, except

  • a company or brand name
  • the products produced by a company
  • SERP rank

2.Why would Nike PR and SEO employees monitor mentions of just Do It....?

  • To be extra vigilant that no one says anything bad about their company
  • To see who is mentioning their trademark the most
  • To repudiate what is being said about Nike

3.Effective emergency responses to negative publicity include the following except...

  • tenderness
  • transparency
  • training

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