Question: Can someone please help me explain these 2 concepts Marketing mix vs. customer value. For example, price is to capture a value; promotion is to

Can someone please help me explain these 2 concepts

  1. Marketing mix vs. customer value. For example, price is to capture a value; promotion is to communicate a value; product is to create a value; and place is to distribute/deliver a value.
  2. Product types e.g., convenience goods, specialty goods, shopping goods, unsought goods Examples of those product types.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Finance Questions!

Q:

Given the sample receipt of Wally Vehicle Rentals as shown below, produce the Third Normal Form of this document by normalization. Wally Vehicle Rentals RECEIPT Depot Code : KLNO07 Receipt No. : 2233...

Q:

MT 450 Market management The Consumer and Business Market Scenario Marketing As the marketing manager of a major franchise, your job will be to perform the daily tasks of a marketing manager. Select...

Q:

the are the PPW slides I need a discussion about this powerpoint. Chapter 2: Service Characteristics of Hospitality and Tourism Marketing Chapter Objectives 1. Describe a service culture. 2. Identify...

Q:

since they foster goodwill among the general public. Activities like media outreach, influencer marketing, and event participation are all part of public relations. We would create a media strategy...

Q:

Please assist in the following Question 1 Estimating what price customers are willing to pay for a product and assessing whether the firm can make a profit selling at that price is an example of a...

Q:

ANIBT Cake Caf Executive Summary ANIBT Cake Caf will be a small entrepreneurial bakery located in Torquay, Victoria. Cupcakes will be offered with a variety of flavors, frostings, sizes, styles,...

Q:

28962_Portakabin 6/6/08 13:01 Page 1 Portakabin - promoting the brand Introduction Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The...

Q:

I'm in serious need of help in my accounting class (acc205) . I'm falling behind and I need help with this weeks assignment. for week three for the may-june month . can someone please help me ....

Q:

I need this case study done on the topic 2 power point, also the instructions for the case study are attached. MKT 701 Case Study Analysis Guidelines Learning Objectives: 1. Identify the range of...

Q:

I need help filling in an Exec Level report on a class. It is about the Airline Industry. We are focusing on buying American Airlines as if we are Delta Airlines. I just need assitance filling in the...

Q:

can someone change the words to avoid plagiarism Chapter 1. Define marketing. The process by which marketing organizations engage customers, build strong customer relationships and create customer...

Q:

Consider the following independent material scenarios. Assume that all entities involved have a year end of 30 June 2020. You are the auditor of the Strong Group. Although you did not act as auditor...

Q:

The fourth order Maclaurin polynomial for sin x is really of third degree since the coefficient of x4 is 0. Thus, Sin x = x - x3 / 6 + R4(x) Show that if 0 ( x ( 0.5, | R4(x) | ( 0.0002605. Use this...

Q:

Debt contracts that are issued most frequently by governments and corporations are known as Multiple choice question. mutual funds. bonds. stocks. certificates of deposit. financial derivatives.

Q:

P-1) (100 Pts.) A chemical manufacturing company (CMC) has a contract for the procurement of the neccssaly chemicals from four suppliers. The chemicals purchased from Supplier A are priced at $20...

Q:

Distinguish between hearing and listening.

Q:

Develop the skills associated with leading and participating in teams.

Q:

Use your voice effectively.