Question: can someone please help me with this? Student Task For this marketing exercise you need to create and then interpret two perceptual maps for fast

can someone please help me with this?

Student Task For this marketing exercise you need to create and then interpret two perceptual maps for fast food Perceptual chains. Bodyy Here is the data required to input into the template in order to create your lwo fast food perceptual maps. W12) 595) mc (3, s. 1) 0 1666) Adults Junk wide choice Healthy Food (9) Junk Food (1) McDonalds = 5.5 Burger King - 4 Wendy's = 7 In & Out=5 KFC 3 Subway = 9 Pizza Hut = 4 Wide Choice (9) Limited Choice (1) McDonalds = 7 Burger King = 4.5 Wendy's 3 In & Out=1 KFC = 4 Subway = 7 Pizza Hut - 5 For adults (9) For kids (1) McDonalds = 3 Burger King 6 Wendy's - 7 In & Out=8 KFC = 4 Subway = 8 Pizza Hut = 4 MUID $60) Limited Choice Discussion Questions 1. By referring to these three perceptual maps, what conclusions can you draw regarding the positions of these competitors in the fast food market? 2. What opportunities exist for repositioning? 3. What opportunities exist for potential new entrants? 4. What other attributes might be worthwhile in plotting onto a perceptual map

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