Can someone please read over this case study and answer thesr question in depth? Thank you!

Collegiate University Embracing Technology Collegiate University recently finished construction of a $56 million student recreation center. Prior to construction of the facility, the director of campus recreation, Aaron Burgoon, surveyed the student population to better understand their wants and needs for the facility. The administration aimed to take everyone's opinion into consideration and design a facility that would become the epicenter of campus life and fulfill the recreational needs of the student population. Although the benefits of the recreation center 626 + 110% would reach faculty, staff, alumni, and the greater community, student participation was the major goal the facility Highlights of the 8,000-square-foot state-of-the-art facility include the following: - 3 pools 8 racquetball courts - A 6-court gymnasium - A quartet-mile elevated track A 40-foot rock-climbing wall 3 multipurpose rooms 200 pieces of cardiovascular equipment - 100 weight machines - More than 20,000 pounds of free weights Student membership fees for the facility are incorporated into the student activity fee and are included in tuition Faculty, staff, alumni, and community members pay approximately $50 per month to use the facility. Collegiate University was excited to unveil the new facility at the beginning of the 2016-2017 school year. Considering that the primary goal for the facility was to engage the student population in recreation participation, Aaron, as the director of campus recreation, collected baseline participation data for the facility and programs throughout the first year. He knew that the national average for participation in recreational opportunities on campus was approximately 75% (NIRSA, 2013) and was very disappointed to see that after the first academic year of operation, only 40% of students at Collegiate University had used the recreational facility and programming. To address this problem and make changes for the 2017-2018 year, Aaron held a focus group meeting at the end of the school year with 50 of his student employees. The student employees provided very insightful feedback, making statements such as "Everyone knows the facility is here, but no one really sunderstands what we have to offer," "Many students do not read their university email," and "A lot of people are afraid to participate alone." Aaron uncined the information he gained through the focus groups, along with the initial survey data he had from the facility Through his analysis, Aaron realised that one of the major factors sociated with student participation bad to do with communication. The facility in elf met all of the needs of the student population, yet if students did not know what we offered and when they would not attend. After doing more research, Auron ruled that the vast majority of students were on some, if not many, social media platform. He recognised that embracing social media might be a cost-effective and efficient way to reach ha target student population. Considering that Aaron was nearing retirement and had yet to embrace technology and social media into his lifestyle, he once again sought the assistance of his snadent employees Put yourself in the shoes of one of the student employees hired by Aaron and anwwer the following questions + 110% year. Considering that the primary goal for the facility was to engage the student population in recreation participation, Aaron, as the director of campus recreation, collected baseline participation data for the facility and programs throughout the Afit year. He knew that the national average for participation in recreational opportunities on campus was approximately 75% (NIRSA, 2013) and was very disappointed to see that after the first academic year of operation, only 40% of students at Collegiate University had used the recreational facility and programming. To address this problem and make changes for the 2017-2018 year, Aaron held a focus group meeting at the end of the school year with 50 of his student employees. The student employees provided very insightful feedback, making statements such as "Everyone knows the facility is here, but no one really understands what we have to offer, **Many students do not read their university email," and "A lot of people are afraid to participate alone." Aaron assessed the information he gained through the focus groups, along with the initial survey data he had from the facility. Through his analysis, Aaron realized that one of the major factors associated with student participation had to do with communication. The facility itself met all of the needs of the student population, yet if students did not know what was offered and when they would not attend. After doing more research, Aaron realized that the vast majority of students were on some, if not many, social media platforms. He recognized that embracing social media might be a cost-effective and efficient way to reach his targer student population. Considering that Aaron was nearing retirement and had yet to embrace technology and social media into his lifestyle, he once again sought the assistance of his student employees. Put yourself in the shoes of one of the student employees hired by Aaron and answer the following questions Questions for Discussion 1. How can the recreation center use technology and social media to better communicate with the student populationWhich platforms would you use? Which types of messages would you send through cach platform? Why? Identify specific messages that you could potentially we. 2. In addition to raising awareness about the recreation center, how else could the facility une social media? What else could the recreation center do to embrace technology (in addition to the social media platforma previously addrewed)? Explain 3. Create an event that the recreation center could organise that would both embrace technology and aid in the goal of increasing student participation 4. What are your recommendations to Aaron on how to acis the recreation center's use of technology? How could you tell if your social media efforts were truly helping to increase student participation rates