Question: can someone solve it with cell reference please A2 fr Results for last year are as follows: D E B 1 Stratford Company distributes a

can someone solve it with cell reference please  can someone solve it with cell reference please A2 fr Results
for last year are as follows: D E B 1 Stratford Company

A2 fr Results for last year are as follows: D E B 1 Stratford Company distributes a lightweight lawn chair. 2 Results for last year are as follows: 3 Sales units 24,000 4 Stratford Company 5 Income Statement 6 Sales $364,800 7 Variable expenses 144,000 8 Contribution Margin 220,800 9 Fixed Expenses 180,000 10 Operating income (loss) $ 40,800 11 12 Part 2 13 Sales increase $ 45,000 14 15 Part 3 16 Decrease in selling price 10% 17 Increase Advertising $ 100,000 18 Increase sales units 75% 19 20 21 Part 4 22 Increase sales commissions $ 2 23 Increased sales units to 48,000 24 25 CA A f Results for last year are as follows: A B E D 52 3. Refer to the original data. The sales vice-president is convinced that a 10% decrease in the selling 53 price, combined with a $100,000 increase in marketing expenditures, would increase annual unit sales 54 by 75%. Using the incremental approach, calculate whether the operating income would increase or (decrease). 55 56 57 58 59 60 61 Increase (decrease) in operating income 62 63 64 4. Refer to the original data. The president feels that it would be unwise to change the selling price. 65 Instead, she wants to increase the sales commission by $2 per unit. She thinks that this move, 66 combined with some increase in advertising, would increase sales to 48,000 units compared to 67 last year. By how much could advertising be increased with profits remaining unchanged? Do not 68 prepare an income statement; use the incremental analysis approach. 69 70 71 72 73 74 Amount marketing can be increased with 75 net operating income remaining unchanged 76 77

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