Can you Answer 1st part - BACKGROUND OF THE PROBLEM.

for the Company named - BOUVRY EXPORTS ( MEAT PACKAGING CANADIAN COMPANY)

INT 1113 - Feasibility of International Trade Guidelines for Research Brief Weightage: 15% Purpose: A research brief is a statement from the candidate/student setting out the objectives and background to the case in sufficient detail to enable the researcher to plan an appropriate study. As a general rule a market feasibility study is only as good as the brief. The brief is important to the researcher: it educates and influences the choice of method. It gives the objective to which the project is geared. The research brief should be a dialogue. It is expected that the candidate/student has thought through the problem and set objectives for the study, though these may be modified as the briefing session develops. Nor are briefs irrevocable. Information discovered during the research programme may alter the complexion of the problem and prompt a change in direction. Progress reporting is therefore a vital part of every study. What a Research Brief should contain: Whether written or oral, the research sponsor should pay regard to a number of subjects which constitute a good brief: . A background to the problem: this may be a short chronicle of the events which have led up to and precipitated the study. It gives the researcher a perspective and a better understanding of why the project is to be commissioned. A description of the product (or service) which is to be researched: the researcher needs as much detail as possible. The greater the understanding of the features benefits, construction and uses of the product (or services), the more closely it will be tailored. It can be helpful for the sponsor to state which products are included as well as those which are not. Technical data sheets and product literature are a big help. A description of the markets to be researched: the researcher must know which geographical territories the study will cover and whether or not it will be limited to certain end user markets. A statement of the objectives: the sponsor may feel inhibited by limited knowledge of the market research process. The responsibility then lies with the researcher to interpret the brief and give a view on what can be achieved. Timing and budget constraints: the researcher should be told of constraints if they exist. A limited budget is an obvious example