can you answer the questions please

NIKE BECOMES A TECHNOLOGY COMPANY Named for the Greek goddess of victory, Nike is the cally, to measure specific workouts, and to measure biggest sports footwear and apparel company in the activities such as yoga or bicycling. As Fitbit trackworld. Nike designs, develops, and sells a variety measures sleep. However, the key differentiator of of products and services to help in playing basket- the FuelBand is not hardware or a feature; it's the women's training, and other action sports. Nike also point system created in conjunction with the gadget markets sports-inspired products for children and called Nikeruel. Nike's proprietary software turns all tracked various competitive and recreational activities, such - movement into NikeFuel points, which can show Nike is known for its leading-edge technologies to achievements, can be shared with friends, or can be used to engage others in competition. According to make its products more appealing and enhance user Nike, NikeFuel is its universal way for measuring used to support the sports superstars associated with movement for all kinds of activities. NikeFuel pro- vides users with a metric that would enable compariNike as well as the technology used in the running - vides users with a metric that would enable comparishoes you can buy online. For example, Nike Air _ ity-to past performance, another person, or a daily plastictoprovidesuperiorcushioningforrunningaverage,whichNikedefinesas2,000Fuelpoints.Nikewontdivulgeexactlyhowthemetriciscalculated. shoes that minimizes stress on runners' joints each Nike increasingly wants other fitness technology time their feet hit the ground. The makc-tip of the gas, the strength of the plastic, and their placement products integrate with Nike +,andisprovi within the shoe give great cushioning without losing funding and assistance to small companies that wer influencedeveryotherrunningshoesince.moretheyarelockedintotheNike+ecosystemofmovement-trackingdevices-andtheharderitwill Of course, Nike has been using information _ be to switch to other wearable computing devices. technologyinthedesignandmanufactureoftheseleading-edgeproducts,andnowitisembracingTheresnowaytogetcreditfortheFuelpointsyouveaccumulatedifyoudecidetoswitchtoa information technology in new, more far-reaching you've accumulated if you decide to switch to a - with ways. Some of Nike's most recent offerings are and information technology into its products keeps FuelBand is an activity tracker that is worn on the new iPhone would have sensors allowing people wrist and is used with an Apple iPhone or iPad to use their phones to keep track of their NikeFuel device. The FuelBand enables its wearers to track points. Although Apple may be developing a competing smartwatch, Nike fcels comfortable of calories burned. The information from the wristband is integrated into the Nike + online community working with Apple. and phone application, allowing wearers to set their Other Nike + devices include the Nike + display, and compare themselves to others part of the available for both Apple and Android mobile community. And with Bluetooth 4.0 wireless technol- devices. The Niket Sportwatch GPS keeps track of ogy, the FuelBand stays constantly connected, syncing and (with the Polar Wearlink + ) heart rate. After the data it collects with the user's Nike+ account and giving feedback and motivation when needed. The Nike FuelBand has competitors, including can upload workout information to nikeplus.com by trackers from Fitbit and Jawbone. Nike has made plugging the Sportwatch into your computer's USB some improvements to its FuelBand SE to keep up com enables you to track your progress, set goals, sec with these competing devices, such as the ability where you ran and find great routes. CASESTUDY QUESTIONS 1. Evaluate Nike using the competitive forces and 3. In what sense is Nike a "technology company"? value chain models. Explain your answer. 2. What competitive strategies are Nike pursuing? 4. How much of an edge does Nike have over its How is information technology related to these competitors? Explain your answer. strategies